Went strolling Fame. yesterday, expecting to see exciting fashion that would make pee in my pants for being so anxious that spring was coming. Clothes that would melt away winter where I could bloom like a young fashionista spring flower. To my disappointment, I had no urge to charge a booth and demand samples.
Upon my return home, sifting through the sparse business cards and catalogs I picked up at the trade show, I found a Luv2Luv 2010 Spring/Summer catalog. My boss must have thrown it in there to peruse as a joke. So perusing I did and a laugh I got. Luv2Luv is based in Plainview NJ, east of Hicksville, off the Long Island Expy. It’s geography already explains it all.
I think the story goes…Plain Jane gets her plain buddies to start an apparel line for upper middle to upper class cougars from Connetticutt spending their summers in the Hamptons. Once they have their target demographic in mind, they themselves continue to model their line of colorful faux batik print with odd-placed random spots of color. Perhaps it was bad lighting, a bad catalog; perhaps my already disappointed mood; perhaps cuz I’m not a upper middle class cougar; or perhaps it’s a style that’s supposed to grow on you…I don’t know, ask me again next week though I doubt my opinion will waiver on this one.

I got just one word for you - Hoozdooz. It’s the new website for fashion, like a “Craigslist” for the fashion world. If Luv2Luv, or other unlucky vendors, didn’t make good sales at Fame. may be they’ll find Hoozdooz.com helpful to post their stuff under “Sample Sales” section.

…this is fashion a la Joie